IDEO video and Handout

The IDEO video and Handout gave new approaches to designing creative objects. The tactics that they used seem different than any other company. IDEO has designed many everyday objects that we use and benefit greatly from. They redesigned a shopping cart during the video and went through the designing process which was inspiring to viewers to create new designs. The video and handout explained the use of a "mind map". This allowed designers to think of words off the top of their heads that relate to their old object so that they can better their new design. This helped with our group because it allowed us to freely throw out ides that we could use. With these mind maps our group could also determine which product would be best to redesign and would be the most fun to work with. A main theme of IDEO is to never reject an idea and to not shy away from the crazy sounding ideas. This too gave our group confidence in throwing out ideas to think more about our new design and reconstruct in a whole new manner.