Objectified

The video called Objectified presented key topics about design and how to make good quality designs. A design is supposed to be as simple as possible. A sleek, effective and innovative design is the key targets that new designs should hit. This was my favorite concept because I feel like when I was growing up the designs consisted of unnecessary buttons and such. Now the designs have done a 180 and try to have simplicity in all designs. The best company to “keep it simple” is Apple. The designers in the video raved about this company and I agree with their reasonings. They argued how Apple changed design in a time when it needed to and how their products are simple on the outside yet, one object can do multiple functions. 

Another topic was that the best designs can be reused. In the video the designers used the layout of a toothbrush that had a handle made of wood. They described how you could change out the bristle part of the toothbrush with different handles which were carved from wood. In this portion of the video they also gave different designers that have come up with designs from various reusable materials. I found this part really interesting because I never would have thought to use some of the material that they substituted in. 

One of the major points this video made was producing a good design for mass production. They wanted to target the biggest group of consumers and provide them with products that nearly all of them needed. I never really thought of how designers came up with their ideas, even with simple products such as a trashcan. Through this video I acquired an understanding of what goes on “behind the scenes”.